Wednesday, August 22, 2012

Um, What Kind of Dentist Are You?

In a previous post, I complained about a spa called Aaqua.

Today, I saw this:


First of all, "Artisan Dentistry"?  What the heck is that?  I looked in Mirriam-Webster, and it said:

1) A worker who practices a trade or handicraft: craftsperson

2) One that produces something (as cheese or wine) in limited quantities often using traditional methods

I can almost get behind definition number one, but definition number two?  "Traditional methods" makes me think of having a tooth pulled with a pair of pliers with nothing but whisky for a painkiller.

I'm not sure what this dentist was going for, but I don't think he got there.

Second, "Striving for Excellence", his slogan, gives me pause.  Why does he feel the need to tell me he's striving for excellence.  Does he know lots of dentists who don't strive for excellence?  That's worrisome.  Would he not strive for excellence if he didn't have his own personal reminder?  Also worrisome.

Anywhere, I'm just not sure where's he's going with this statement.

It's all very troubling.

1 comment:

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